Write your anchor link text so it’s clear to users what the linked page is about.
What you need to know
- Anchor text is comprised of the words you attach to a link.
- Keep in mind that the whole point of link text is to let the user know where they are headed if the click on it.
- This success criterion allows for more ambiguous link text, so long as the preceding text provides context for the link.
- This is actually one of the more common accessibility failures of websites, but the good news is it’s one of the easiest things to fix.
What you need to do
- Use keywords that have meaning when you’re creating links.
- Don’t use terms like “click here” and “learn more.”
- Write link descriptions that are easy to read and keep your anchors concise.
- Be sure to write useful alt text when linking images.
- Don’t create redundancy.
Check out our blog post “Writing Meaningful Link Text” for more information about this success criterion.