Each webpage should have a unique and descriptive page title that lets the user know the topic or purpose of the page.

What you need to know

• It’s not enough to have a title tag exist on each page of your website. Titles need to be descriptive enough for a user to identify what the topic or purpose of a page is.
• People with intellectual and learning disabilities often benefit from the ability to identify content by its title.

What you need to do

• Make sure all pages of your website have a page title.
• Never use the same title tag for different pages on your website. It can be similar, but shouldn’t be identical. For example, two bank statement pages may be exactly the same, except one might have “Oct” and the other “Sep” in the title tag.

Reference

Read the full explanation of success criterion 2.4.2 on W3.org.

Related Resource

Check out “Providing Descriptive Titles for Web Pages” from W3C’s Web Accessibility Initiative for more information about this success criterion.