Accessibility in Writing
Accessibility considerations don’t begin with design and end with code. Authors, or content creators, can significantly impact the accessibility and usability of websites and other digital assets. The goal is to make your content easy to find and understand. Effective use of alt text, headers and plain language are among the key factors in making your content accessible to as many people as possible.
Getting Started — Key WCAG Success Criteria for Content Authors
Writing accessible content extends beyond just making everything on the page available as text. Accessible writing also impacts the way in which you organize content and guide the reader through a page. Several WCAG success criteria address accessible content development, and when implemented, make a significant impact on the user experience.
Use informative, unique page titles
Distinguish each page from every other page with a short title that describes its content. In the title, put the unique and most relevant information first.
WCAG Success Criterion 2.4.2
Headings convey meaning and structure
Use both headings and subheadings to provide an outline of the page content. Use short headings to group related paragraphs.
WCAG Success Criterion 2.4.6
Meaningful link text
Link text should include relevant information about the destination, describing the content of the link target. Avoid ambiguous text such as “read more,” or “click here.”
WCAG Success Criterion 2.4.4
Meaningful image alternative (alt text)
For non-decorative images, be sure your alt text describes the meaning of the photo or the function of the image.
WCAG Success Criterion 1.1.1
Provide transcripts and captions for multimedia
For audio-only content, be sure to provide a transcript. For audio and visual content, provide captions – including audio descriptions.
WCAG Success Criterion 1.2.2
Keep content clear and concise
Use simple language, including short, clear sentences and paragraphs. Use lists when possible and spell out acronyms on first use.